Is "Being Arrogant" a Good Quality?

American Heritage Dictionary
ar·ro·gant (ār'ə-gənt) Pronunciation Key
adj.
Having or displaying a sense of overbearing self-worth or self-importance.
Kernerman English Multilingual Dictionary (Beta Version)
arrogant [ˈӕrəgənt] adjective
extremely proud; thinking that one is much more important than other people

Why do I ask? Well I've decided to resurrect an idea I had more than a few years ago - start my clothing company, Arrogant Apparel. I've been toying with the idea now for a while and after a few near starts I've brought my focus onto it now. I've recruited an excellent designer, Jason Pietrzak, to assist me with getting this project off of the ground. We've got a really cool site up at www.ArrogantApparel.com and have a MySpace page at www.MySpace.com/ArrogantApparel for friends and customers alike to look, shop online and give their feedback. It'll be a time consuming project at the beginning...and in the middle right up until the end. I'll be attending my first MAGIC show in Vegas at the end of August where I'm sure be simply overwhelmed by all of the information I'll be exposed to.

We're going to have some cool designs, fun slogans and outright cheeky sayings on the shirts. We'll also be doing some "good-works" designs as well for worthy causes we feel are important to support (Breast Cancer and Local Burn Units). I'm very excited about this and I know we'll be successful. Please drop me a line and tell me what you think.

VP